The Grunion Run Groomsmen Shop 2012 LookbookThe debut lookbook from L.A.'s stylish, affordable groomsmen outfitters

WE’VE ALL BEEN there before: Your buddy’s getting married, and he asks you to be one of his groomsmen. You’re thrilled. Honored, even. But then he asks you to drop a couple hundred bucks on an ill-fitting rayon suit that you’re never going to wear again. Not so thrilled now, are you?

That’s where The Grunion Run Groomsmen Shop comes in. Launched earlier this year, the L.A.-based label makes affordable, great-looking shirts, ties, vests and accessories that are ideal for your friend’s Big Day, while also making for solid additions to your everyday wardrobe.

In the interest of full disclosure, we have to mention that The Grunion Run was founded and designed by our co-founder Yang’s sister Yun and brother-in-law Kevin. But believe us when we say that there’s hardly any nepotism at play here—as two style-minded twentysomethings with limited disposable income, The Grunion Run’s well-designed basics are right in our wheelhouse. After all, where else are you going to find a $40 dress shirt with such a perfect trim fit and collar? Or a #menswear-approved slim red chambray tie for a mere $22 bucks a pop?

We’re beyond excited to have been involved with the styling and creative direction for The Grunion Run’s 2012 Lookbook. It’s one of our favorite projects we’ve worked on thus far, and we couldn’t be happier with the results. Take a gander below.

For more information on The Grunion Run, visit them online at thegrunionrun.com.

Photographs by Paul Wax.

Creative Direction by Yang-Yi Goh and Jeremy Wolf.

Special thanks to our buds Anil, Eric and David.